You clearly don't have any idea of who 3G Capital is.[0] They are not a small consulting firm that somebody else hires. If they are investing in a company it is

You clearly don't have any idea of who 3G Capital is.[0] They are not a small consulting firm that somebody else hires. If they are investing in a company it is because they want to change the culture of the company. And to do that, they need to be the leader, not to follow. Their philosophy is about use numbers. They use metrics for everything. From the water used in bathrooms to the necessity of pay for first class travel for the executives. And if a job can be done using just one person, use 3 people is almost a crime for them. [1]Buffet: most managers cannot control their lust for hyper-activity, preferring instead to go out and buy something, they are constantly comparing themselves to companies inside and outside of their own industry, making changes to reflect the "new ways of thinking", which are in fact only the old ways with new fads inserted and most managers tend to have an exaggerated sense of their own abilities. That is why he have a partnership with 3g Capital. They like to make things simple, not complex. They never spend money just because they have money. They like to cut and spend less even if everything is alright.[2] Sicupira: “Costs are like fingernails: they always have to be cut.”. BTW They start investing in technology companies using InnovaCapital and invested in SnapChat, Apple and others. [3] [0]http://www.3g-capital.com/about.html http://www.3g-capital.com/about.html https://www.forbes.com/profile/jorge-paulo-lemann/ https://www.forbes.com/profile/jorge-paulo-lemann/ https://www.bloomberg.com/news/articles/2013-08-29/jorge-lemann-he-is-dot-the-worlds-most-interesting-billionaire https://www.bloomberg.com/news/articles/2013-08-29/jorge-lem... https://www.linkedin.com/pulse/case-2-breaking-dna-code-3g-capitals-success-5-genes-how-fernandez https://www.linkedin.com/pulse/case-2-breaking-dna-code-3g-c... [1] http://www.travismorien.com/FAQ/shares/wbinstitutionalimperative.htm http://www.travismorien.com/FAQ/shares/wbinstitutionalimpera... [2] https://www.ft.com/content/268f73e6-31a3-11e7-9555-23ef563ecf9a https://www.ft.com/content/268f73e6-31a3-11e7-9555-23ef563ec... [3]http://www.tradeforce.com/articles/jorge-paulo-lemann.html http://www.tradeforce.com/articles/jorge-paulo-lemann.html https://www.crunchbase.com/organization/innova-capital-brazil#/entity https://www.crunchbase.com/organization/innova-capital-brazi...