Don't forget the halo effect. If the pros leave Apple, the masses may follow. It's possible to make a computer that's upgradable with non-standard components.

Don't forget the halo effect. If the pros leave Apple, the masses may follow. It's possible to make a computer that's upgradable with non-standard components. People will hate you for it if they realize you're gouging them, but it's a time-honored strategy.