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There are specific issues, mostly regarding clarity with regard to demonetization. It's all automated, and there are lots of errors. H3H3, for example, made t
by Obi_Juan_Kenobi 9y ago
There are specific issues, mostly regarding clarity with regard to demonetization. It's all automated, and there are lots of errors.
H3H3, for example, made the video "Christian moms against dabbing" as a test for ad-friendly content, but was demonetized because of the word "Christian" in the title. It was not a controversial video, actually quite light-hearted, but the algo still triggered.
The frustration you hear/read is that many creators do understand the advertiser issues, but find nevertheless find it difficult to work with YouTube's automated systems.
- sfifs 9y agoYou need to understand the economic incentives in operation. Advertisers and Google have a risk avoidance incentive. It doesn't matter if they pass up good ad friendly content. They definitely don't want to take a chance to put their brand in front of ad unfriendly content. Now unlike television where ad inventory is limited, on the internet, it's a buyers market. Even if the advertiser passes on something potentially good, he can always find some other content to place on. Indeed what he is buying is actually access to the people watching content, not the content and since the same people on YouTube will probably watch other videos as well, why not de-risk by automatically screening out everything potentially controversial?