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> His firm recently conducted a survey of 100 YouTube creators and said that channels focused on comedy and gaming experienced the sharpest drops in revenue las
by djhworld 9y ago
> His firm recently conducted a survey of 100 YouTube creators and said that channels focused on comedy and gaming experienced the sharpest drops in revenue last month compared with February. At the same time, creators in food, beauty and fashion, and family and parenting had increases. YouTube shares ad revenue with creators, who keep more than half.
I'm wondering it this is just a coincidence, or whether Youtube are trying to shift advertisers to these "family friendly" channels, and away from anything that might cause controversy.