More people cared about NSA spying than net neutrality. But mass media and major corporations have a strong vested interest in net neutrality. So they amplify t

More people cared about NSA spying than net neutrality. But mass media and major corporations have a strong vested interest in net neutrality. So they amplify the people by covering it with news stories, engaging in "blackouts," etc. For Google, facebook, netflix etc. this isn't a philosophical or moral issue. They don't want Verizon and comcast shaving their profit margin down. It's a fight between two groups of companies, for the most part. Practically, there is little chance ISPs actually turn the internet into a walled garden. But they could skim off netflix and google. Also, you might be in a "tech bubble." Net neutrality is a huge issue for people involved in tech (by business or hobby). Most of my friends outside that bubble don't really understand the issue at all.