3 ms·

Here is great article why brainstorming is a waste of time https://hbr.org/2015/03/why-group-brainstorming-is-a-waste-of-time https://hbr.org/2015/03/why-group-

• ghaff 9y ago
  I took the parent to use "brainstorming" in the sense of get everyone together in a room to solve some problem, consider design alternatives, etc. The article you linked to is about a very specific style of brainstorming that was once very popular. (Basically throw out a bunch of ideas with no filter/criticism.) It's that type of brainstorming that research has largely discredited. I don't think anyone seriously suggests that people working together on a problem in a room never works.
  • scott_s 9y ago
    Agreed that the HBR article attacks a strawman - or, at least, a style of "brainstorming" I have never participated in. To me, "brainstorming" is a small number of people (often just two!) sitting together and thinking through a problem. Personally, this has helped me much more than if I had just continued spinning on the problem myself.
    • ghaff 9y ago
      >Agreed that the HBR article attacks a strawman - or, at least, a style of "brainstorming" I have never participated in. I have. It has (mercifully) largely fallen out of fashion but it was a very popular "ideating" approach at one time.