The competition itself was by far the cleverest piece of SFW advertising PornHub have done recently. Which isn't to sell their previous efforts short - They've

The competition itself was by far the cleverest piece of SFW advertising PornHub have done recently. Which isn't to sell their previous efforts short - They've proven really savvy at marketing their product, by getting people to talk about them as an entity rather than their content. Obligatory: Insert your own double entendre here.