Net neutrality has little to nothing to do with privacy. Better tech and competition can definitely help with keeping data locked down. What alternatives to go

Net neutrality has little to nothing to do with privacy. Better tech and competition can definitely help with keeping data locked down. What alternatives to government regulation do you see in regards to data selling and paid preferential QoS? Other than "voting with your wallet" (which is largely impossible since most markets only have 1-2 ISPs) what can the average consumer do to prevent this? How will they even gain visibility? Do you know what information your ISP has sold about you over the last few years? It's definitely more than you think.