I think that was also the case when this advice was written, but with different social norms around that intimacy. The concern isn't that it's personally unple

I think that was also the case when this advice was written, but with different social norms around that intimacy. The concern isn't that it's personally unpleasant but an indelicacy - it creates an appearance of indecency in a culture where excessive familiarity could seriously harm a woman's reputation.