4 ms·

"tl;dr - TV is just another medium. The most expensive one" I'm not sure that's necessarily true. Facebook costs .27 per click, google addwords are 1$ and up.

"tl;dr - TV is just another medium. The most expensive one" I'm not sure that's necessarily true. Facebook costs .27 per click, google addwords are 1$ and up. an add for the big bang theory is around 250-500k$ for 8-20 million views. I feel like some companies actually spend too much on online advertisement. I also feel like the sudden pull of advertisements on youtube was more about people starting to question the ROI.

libertine 9y ago
In terms of media objectives, I wouldn't compare a CPC campaign on Facebook to TV - where you are paying for a specific action, and, accordind to Nielsen, there's no correlation between Brand Awareness and Ad Recall vs Clicks. Tv is used usualy for it's powerfull Reach (like you said, it concentrates alot of eyeballs at once), and since it's video is amazing to build awareness. One spot in the break of BBT may not be enough, because of the Frequency that the message will be displayed to the audience - that one shot spot (Frequency 1) of 250-500k may be good if you have a 100 million budget, else there are more effective ways to reach this audience with a propper TV planning. But if you want to Reach people on Facebook you can optimize it for Reach and Frequency - but you must have a great creative to gather and retain attention (you'll pay on CPM). The problem is just what you've said: ROI. Alot of brands don't measure it properly. For some brands online is a gold mine, for others, it's a dump.