TV usage may / may not be declining but I find no reason why brands would move away from TV advertising that easily. The internet hasn't yet established any imm

TV usage may / may not be declining but I find no reason why brands would move away from TV advertising that easily. The internet hasn't yet established any immersive equivalent of traditional media ads. Irrespective of how loathsome they might be, they work. I doubt if a distracting banner ad can be as influential as the one you see on the TV. My TV viewing time is absolutely zero and personally, it has created an interesting dynamic in terms of brand recognition. As I walk into any supermarket store, I can barely recall any ads of products I see displayed. Youtube is the only product that brings anything comparable to the table. But, then again, the number of advertisements I see there is exquisitely low in contrast to the old TV days. Maybe because Youtube is throughly vigilant about not damaging the UX but for the major part, my internet time is mostly spent on other content websites. I think Internet has a huge advertising problem. Even though it offers every advantage in terms of distribution, there isn't any contender that can replace TV ads.