60 millions in spending, but that's for top5 site in the world, serving knowledge to billions of people, and is a phenomenon of modern society, is it that much?

60 millions in spending, but that's for top5 site in the world, serving knowledge to billions of people, and is a phenomenon of modern society, is it that much? Of course they probably could spend less, like 20 millions if they were perfectly effective. But who is perfectly effective all the time? Sure, it's needed to keep an eye on effectiveness and try to improve it, and increase transparency, evaluate what all those people are doing etc But I wouldn't say that situation is awful or anything. Original article is using imagination and projection a lot. And I think there's big problem with idea paying writers. The moment you start paying your writers become not just people who want to help and share their knowledge because of goodness, but they (or some part, which you can't distinguish) also become people who want money. And it's hard to manage it, people can start bickering who's got how much, etc. You might end up with thousands of people willing to write anything just to get some money and some good writers leaving because they don't want to compete with money grabbers.