> Scaling will of course reduce costs in general, but it's not a given. Not only does it seem costs haven't been reduced, their rate of increase has exceeded

> Scaling will of course reduce costs in general, but it's not a given. Not only does it seem costs haven't been reduced, their rate of increase has exceeded the growth in pages served, quite substantially. That's not the whole story I'm sure, but as a rough estimate that doesn't seem sustainable or healthy... or necessary simply in terms of general hosting cost declines over that period.