Twitter was designed to be text-based and was beloved during this phase of its existence. Around ~2013/2014 Twitter Cards were introduced. Cards are text (the

Twitter was designed to be text-based and was beloved during this phase of its existence. Around ~2013/2014 Twitter Cards were introduced. Cards are text (the tweet) + a large image (2-4 tweets in size). This was marketed to users as a preview of the URL/article content, but it was really about making the ads less obtrusive. It failed and, IMO, had massively negative impacts on the UX.