> Did you listen to the media in the run up to the referendum? Yes. I think the Remain campaign did a terrible job of arguing it's case - and the EU does a te

> Did you listen to the media in the run up to the referendum? Yes. I think the Remain campaign did a terrible job of arguing it's case - and the EU does a terrible job of communicating it's value. It's also worth bearing in mind that the Remain campaign was up against a legacy of several decades worth of bad reporting and misinformation. It's been a theme in the UK media for decades. I remember dozens of tabloid front pages screaming about another attempt by EEC/EU bureaucrats to meddle with our affairs. The "Great British Sausage" episode of Yes, Prime Minister springs to mind. I can't find a link now but there is a list of all the deceptive or downright made-up EU stories from the British press in the last decade or so. It's very, very long. This attitude has been scorched into the British psyche for several generations. And the counter-arguments? I don't remember much effort being made to communicate those until it became apparent there really was going to be a referendum. Most of the best remain arguments boil down to fairly subtle arguments about trade and economics. Fairly hard to fit into a soundbite. And 'Leave' had all the good emotive arguments on their side. Sovereignty, identity, nationhood and other powerful emotive concepts beloved of populists and nationalists down the ages. The EU is deeply flawed but we've lost our chance to change it now. A slender 'remain' victory and a big push from other nations to reform the beast would have been the best outcome. Now we're damned if the EU fails and we're damned alone if it succeeds. Luckily we can read ourselves bedtime stories about the Empire as a comfort at night.