4 ms·

I admit I did not study the article very carefully, but did it point out the actual methods used to affect people? I understand they collected data and analysed

I admit I did not study the article very carefully, but did it point out the actual methods used to affect people? I understand they collected data and analysed it to be able to do micro targeting, but how was this data used in practice? Was it Facebook adds or something else?

stevenwoo 9y ago
It may have had only a tiny effect but considering the election could have swung either way with 100,000 votes in the right states so who knows. https://medium.com/startup-grind/how-the-trump-campaign-built-an-identity-database-and-used-facebook-ads-to-win-the-election-4ff7d24269ac https://medium.com/startup-grind/how-the-trump-campaign-buil... https://www.wsj.com/articles/donald-trumps-new-attack-strategy-keep-clinton-voters-home-1476221895 https://www.wsj.com/articles/donald-trumps-new-attack-strate... https://www.bloomberg.com/news/articles/2016-10-27/inside-the-trump-bunker-with-12-days-to-go https://www.bloomberg.com/news/articles/2016-10-27/inside-th... a.) identifying Clinton voters and sending negative Clinton ads based on race/gender/policy reversals(by Clinton) to make them consider voting for anyone else, or not voting b.) identifying voters who were on the fence and sending them ads for Trump + identifying geographic clusters in swing states and sending Trump there for campaign rallies
- jessaustin 9y ago
  TFA is about the Brexit vote, not USA president.