QED: Change4Life describes itself as a "social marketing campaign," and as I pointed out deploys all of the techniques of regular marketing campaigns vis-a-vis

QED: Change4Life describes itself as a "social marketing campaign," and as I pointed out deploys all of the techniques of regular marketing campaigns vis-a-vis audience segmentation etc. Change4Life isn't aimed at the whole population, but so-called "high-risk families." https://en.wikipedia.org/wiki/Change4Life https://en.wikipedia.org/wiki/Change4Life http://www.nhs.uk/Change4Life/supporter-resources/downloads/Change4Life_Marketing%20Strategy_April09.pdf http://www.nhs.uk/Change4Life/supporter-resources/downloads/...