Public Health campaigns tend to operate on the premise that it's more cost-effective to "inform"/"educate"/"sell" the idea of preventative healthcare than have

Public Health campaigns tend to operate on the premise that it's more cost-effective to "inform"/"educate"/"sell" the idea of preventative healthcare than have obese / drunk drivers / heart attack patients clogging up A&E departments. It might be sound logic, but it's still marketing.