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I note that your profile says you are a strategist & speaker on "digital, UX and branding". I would hope that a branding specialist would have no trouble under

I note that your profile says you are a strategist & speaker on "digital, UX and branding". I would hope that a branding specialist would have no trouble understanding the Brexit result. It doesn't require deep analysis. Remain mounted a campaign that was defeatist and based on fear: "ok, our attempt to negotiate resulted in nothing at all, but we must still remain and obey Brussels because if we don't our friends and allies will destroy our economy." As a logical consequence, they were effectively arguing that there was no future for British democracy, because the trend over time has always been for the EU to take more powers out of the hands of democratic local government and take it for itself. That's a terrible brand. Leave campaigned on a better future with "take back control" as their byline. You don't need conspiracy theories about corporations with mind-control machines to explain what happened next.

jimnotgym 9y ago
Yes the remain campaign was very negative. However it is also true to say that a lot of people voted leave on the promise of £350 million a week extra for the NHS (as painted on the Brexit Bus). Many people feel this is a straight-forward lie because a) The number is wrong (the governments own figure is £199m). The number of 350m is something like the gross contribution and could only be acheived with widespread cuts to services currently funded by the EU. b) The money was never going to get govern to the NHS. I think this alone serves to demonstrate 1) your assertion about what caused the Brexit vote is a gross oversimplification 2) Why many people still won't accept the result.
- zigzigzag 9y ago
  it is also true to say that a lot of people voted leave on the promise of £350 million a week extra for the NHS No it's not. Can you show that with any sort of data at all? Or do you define "a lot" as simply "more than a few"? The Remain obsession with a single bus is really sad. There's no evidence that this was a major factor in the vote. Immigration and sovereignty were the top two issues as shown by repeated polls, vox pops, the views of campaigners themselves, etc. It's an especially weak point to bring up because it appears to have been wrong in the wrong direction: nobody campaigning for the EU mentioned an £80 billion exit fee, and if that had been known about or incorporated, the true cost of membership would have been much higher, perhaps more like £500 million a week. Additionally there were lots of lies told by the Remain campaign that were far more impactful and serious. For example, Cameron saying he'd stay on to negotiate with the EU in the case of an out vote (despite having failed to achieve anything before), which turned out to be a colossal lie. And a very important one because it made Osborne's threat of a "punishment budget" credible. Yet he resigned immediately, clearly he didn't decide that on the spot, he knew he wouldn't continue if he lost the vote.

jimnotgym 9y ago

Yes the remain campaign was very negative. However it is also true to say that a lot of people voted leave on the promise of £350 million a week extra for the NHS (as painted on the Brexit Bus). Many people feel this is a straight-forward lie because a) The number is wrong (the governments own figure is £199m). The number of 350m is something like the gross contribution and could only be acheived with widespread cuts to services currently funded by the EU. b) The money was never going to get govern to the NHS. I think this alone serves to demonstrate 1) your assertion about what caused the Brexit vote is a gross oversimplification 2) Why many people still won't accept the result.

zigzigzag 9y ago
it is also true to say that a lot of people voted leave on the promise of £350 million a week extra for the NHS No it's not. Can you show that with any sort of data at all? Or do you define "a lot" as simply "more than a few"? The Remain obsession with a single bus is really sad. There's no evidence that this was a major factor in the vote. Immigration and sovereignty were the top two issues as shown by repeated polls, vox pops, the views of campaigners themselves, etc. It's an especially weak point to bring up because it appears to have been wrong in the wrong direction: nobody campaigning for the EU mentioned an £80 billion exit fee, and if that had been known about or incorporated, the true cost of membership would have been much higher, perhaps more like £500 million a week. Additionally there were lots of lies told by the Remain campaign that were far more impactful and serious. For example, Cameron saying he'd stay on to negotiate with the EU in the case of an out vote (despite having failed to achieve anything before), which turned out to be a colossal lie. And a very important one because it made Osborne's threat of a "punishment budget" credible. Yet he resigned immediately, clearly he didn't decide that on the spot, he knew he wouldn't continue if he lost the vote.