3 ms·

> Doesn't "marketing" suggest someone was trying to sell something? Yes. An agenda. Personally, and I have held this opinion for more than 2 decades now, is t

by bostik 10y ago

> Doesn't "marketing" suggest someone was trying to sell something? Yes. An agenda. Personally, and I have held this opinion for more than 2 decades now, is that I don't see any practical difference between marketing campaigns and political propaganda. They are both trying to influence an audience for their own benefit, and are constantly trying to sell something. Services. Check. Products. Check. Ideas. Check. A way of life. Check. An agenda? Check. (EDIT: make quoted text appear in italics)

icebraining 10y ago
What's the "own benefit" part in Five a Day, though?
- kristianc 10y ago
  Public Health campaigns tend to operate on the premise that it's more cost-effective to "inform"/"educate"/"sell" the idea of preventative healthcare than have obese / drunk drivers / heart attack patients clogging up A&E departments. It might be sound logic, but it's still marketing.
Symbiote 10y ago
So where does public safety fit in? For example, I wouldn't say this was political, they have nothing to sell: https://www.youtube.com/watch?v=QO5pI5pmYE4 https://www.youtube.com/watch?v=QO5pI5pmYE4 (railway safety) The campaign that started the "5 a day" thing was called Change 4 Life, and seems closer to education and information than propaganda: https://www.youtube.com/watch?v=Nb0fLYdPEPM https://www.youtube.com/watch?v=Nb0fLYdPEPM
- kristianc 10y ago
  QED: Change4Life describes itself as a "social marketing campaign," and as I pointed out deploys all of the techniques of regular marketing campaigns vis-a-vis audience segmentation etc. Change4Life isn't aimed at the whole population, but so-called "high-risk families." https://en.wikipedia.org/wiki/Change4Life https://en.wikipedia.org/wiki/Change4Life http://www.nhs.uk/Change4Life/supporter-resources/downloads/Change4Life_Marketing%20Strategy_April09.pdf http://www.nhs.uk/Change4Life/supporter-resources/downloads/...

by bostik 10y ago

icebraining 10y ago

What's the "own benefit" part in Five a Day, though?

kristianc 10y ago
Public Health campaigns tend to operate on the premise that it's more cost-effective to "inform"/"educate"/"sell" the idea of preventative healthcare than have obese / drunk drivers / heart attack patients clogging up A&E departments. It might be sound logic, but it's still marketing.

Symbiote 10y ago

So where does public safety fit in? For example, I wouldn't say this was political, they have nothing to sell: https://www.youtube.com/watch?v=QO5pI5pmYE4 https://www.youtube.com/watch?v=QO5pI5pmYE4 (railway safety) The campaign that started the "5 a day" thing was called Change 4 Life, and seems closer to education and information than propaganda: https://www.youtube.com/watch?v=Nb0fLYdPEPM https://www.youtube.com/watch?v=Nb0fLYdPEPM

kristianc 10y ago
QED: Change4Life describes itself as a "social marketing campaign," and as I pointed out deploys all of the techniques of regular marketing campaigns vis-a-vis audience segmentation etc. Change4Life isn't aimed at the whole population, but so-called "high-risk families." https://en.wikipedia.org/wiki/Change4Life https://en.wikipedia.org/wiki/Change4Life http://www.nhs.uk/Change4Life/supporter-resources/downloads/Change4Life_Marketing%20Strategy_April09.pdf http://www.nhs.uk/Change4Life/supporter-resources/downloads/...