This risks getting into semantics, but no. The AMA definition of marketing is: "the activity, set of institutions, and processes for creating, communicating,de

This risks getting into semantics, but no. The AMA definition of marketing is: "the activity, set of institutions, and processes for creating, communicating,delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." [1] Having worked with the people who run such campaigns they would absolutely describe themselves as marketing practitioners, many move between public and private sector during the course of their career and the skillset and techniques for doing both are completely fungible. Worth remembering also that public health campaigns are paid for with public money. [1] https://en.m.wikipedia.org/wiki/Marketing https://en.m.wikipedia.org/wiki/Marketing