I submit that the most valuable thing being sold here is my eyeballs. And the content provider is auctioning them off to the highest bidder via the ad networks.

I submit that the most valuable thing being sold here is my eyeballs. And the content provider is auctioning them off to the highest bidder via the ad networks. So, if the content providers and ad networks want to work that way, they need to respect my choice to be more selective in how my eyeballs are being sold. If they don't want to do that, then they can choose to go out of business.