The in-app purchase APIs were added relatively recently, and in theory they will eliminate "the app is the content" problems eventually. An app should be able

The in-app purchase APIs were added relatively recently, and in theory they will eliminate "the app is the content" problems eventually. An app should be able to trivially reach the store and acquire more content, even if it's for a price; a user should not need to download new "apps". It would also help considerably if there were a big text filter in the app store, e.g. to hide all new apps with similar names, so that more uniques show up. Right now, it seems every week there's 40 new "map reading" apps that vary only by city, etc. and it's aggravating to have to page through them all to find truly new things.