You are focusing on the symptom not the root cause... Honestly, the blame here lies with the publishers, not the advertisers. The way they try to maximize reven

You are focusing on the symptom not the root cause... Honestly, the blame here lies with the publishers, not the advertisers. The way they try to maximize revenue forces out the legit advertisers and only leaves room for bad actors...If advertisers truly controlled how they paid for media, we wouldnt have these bad actors... Case in point, when was the last time you felt an Ad on Google was disruptive or predatory or spammy? They forced quality score to determine the cost to advertise...Adwords is one of the most effective ad channels out there and one of the most expensive and its all because they aligned their offering with what was best for advertisers. As long as publishers sell ad space in a way that doesnt align with driving profitable ads for advertisers, youll get stuck with bad actors and deeply disruptive ads... As long as publishers sell eyeballs, we all lose...once they start selling context and results, and truly care about driving value for advertisers, we are doomed to this ad blocking world... The problem is not advertisers its publishers not aligning their offering with whats best for their users and advertisers long term