You need to do a ton of research to make this call. When you look at starting a business even if it is copying and pasting someone else you need to make sure th

You need to do a ton of research to make this call. When you look at starting a business even if it is copying and pasting someone else you need to make sure their are certain elements in place for yours to also be successful. Is the market big enough to support multiple players? If it has a market size of 1 billion dollars then all you need to do is to get roughly 1% to be successful. If the market size is only 1 million dollars then you might be fighting over a small amount of money, and their isn't enough space for any one to grow into a successful business. Does that other SaaS have one large client that make it possible to stay a float? I have seen a ton of small companies exist just because they have one giant fish making it worth it. I also seen companies crumble because that giant fish decide to leave. If that is the case you might not be able to copy the success the other SaaS has. Is the SaaS your trying to copy already running at rock-bottom pricing? You might be surprise how much certain things actually cost. Whatever you think it might actually cost to run a copy cat service it is a safe bet to double that amount. Copying someone else idea might give you short cuts, but you don't know everything they learn along the way to get where they are now. Could you make a better product then the current SaaS? The only way you are going to attract customers to your product is to do it better. Like some of the other comments say having the lowest price also means having some of the worse customers. Their have been post here before about SaaS companies raising their price till the customers that complain the most finally left. If you are at the rock bottom then be prepare for the bottom feeders. Pricing is a tricky subject that is less logical and more human nature. A human will typically pay more if he feels like he is getting more value peer penny. A human will over spend if it fulfills some strange idea, as making him look important, makes him feel good about him self, or because it easies his mind knowing it is properly done. Here some links about increasing the cost actually benefited them. http://kevinhoctor.blogspot.com/2013/03/the-future-of-software-pricing.html http://kevinhoctor.blogspot.com/2013/03/the-future-of-softwa... http://www.startupproject.org/2011/06/price/ http://www.startupproject.org/2011/06/price/ https://theadaptivemarketer.com/2012/01/14/a-pricing-lesson-from-the-concorde/ https://theadaptivemarketer.com/2012/01/14/a-pricing-lesson-... http://jacquesmattheij.com/Double+your+price+(and+no+Im+not+kidding) http://jacquesmattheij.com/Double+your+price+(and+no+Im+not+... My advise build a better product or add more functionality, price it higher then the current SaaS, and make sure you listen to people but never let them control your hand. Best of luck