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An important thing you should consider is the cost of change. I once built a screenplay editor in Hebrew for Israeli screenwriters. It had everything on your l
by oDot 9y ago
An important thing you should consider is the cost of change.
I once built a screenplay editor in Hebrew for Israeli screenwriters. It had everything on your list. For free. The competition was practically Microsoft Word + macros.
The problem, though, is that the pain of moving away from these carefully crafted macros was too high.
- jonny_eh 9y agoWhat about new users? Did you try advertising to film students?
- oDot 9y agoYes, but we have very few of them and they don't write enough
- hsuresh 9y agoThis. We tend to underestimate the cost of switching. A new service doing the exact same thing as another (and not just software - the support, help, documentation, community etc) is still not good enough to get someone to switch, in spite of price. It might be easier to get new customers though, but remember, your competitor probably has an upper hand in marketing, and in general acquiring new customers.