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If you want to communicate trust I would think hard about using a clown in marketing. I think I understand what you want to communicate, but it reminds me more

by gorm 9y ago

If you want to communicate trust I would think hard about using a clown in marketing. I think I understand what you want to communicate, but it reminds me more of something suitable for marketing a used car sale at jaw dropping prices. If trust is what you want to communicate it should also be visible in the design of your web site. That means focus on details and optimization here and there. E.g. you should check how many visited your site with a mobile phone today and see if you can spend some time on optimizing the first inoression. Also remember that users who come to your site might have other ideas on what is important. For instance maybe you should try to give your logo a little bit less prominent space and don't scroll it back into the view because it's annoying. Also optimize the page so that the call to action and testimony now beneath is visible and above the fold. I would also focus on the value you provide to your customers and not only that you are affordable. One issue I have with Indian companies are that they are not too good with their workers. I have heard a few stories. So maybe something that would assure me you are good with them, if you are, would be nice to see there. Best of luck!

nutanc 9y ago
Thanks for the detailed analysis. Will take this into consideration. Did not understand the point about taking care of the workers. Did you mean the employees? If so, then yeah, we have had almost zero attrition. There are people who have stuck with us for the past 8 years. So guess, they are well taken care of :) But how would I present that on the website? Any ideas? Thanks!
snowwrestler 9y ago
And carefully check grammar and spelling on your site. If you can't get that right on your homepage, I'm not going to trust that you're going to get the details right in the rest of your business. Some examples: - Each comma in a sentence should be followed by a space. - Each sentence should end with a period. - U.S. prices always have two-digit decimals. $19.90, not $19.9. - Use a comma to separate thousands. 30,000, not 30000. (No space after commas used to separate thousands.) These might seem nitpicky, but they make a big difference in establishing initial trust.
- jorvi 9y ago
  Most of the globe actually writes €/$19,99 and 30.000, if we're gonna be nitpicky.
  - mkl 9y ago
    This doesn't seem to be true. India and China, as well as the USA and seemingly all Commonwealth countries, use "." for decimals. https://en.wikipedia.org/wiki/Decimal_mark https://en.wikipedia.org/wiki/Decimal_mark https://www.datacamp.com/community/tutorials/decimal-comma-or-decimal-point-a-googlevis-visualization#gs.VtRQFUw https://www.datacamp.com/community/tutorials/decimal-comma-o...
    - jorvi 9y ago
      Your link indicates that I'm right. Scroll down to the 'examples of use page', and you see that adding up the 'SI (French style)' plus the second box below that yields by far the most countries.
      - thaumasiotes 9y ago
        "Most of the globe" does not obviously mean the same thing as "most countries". "Most of the people" would be a much more plausible interpretation than a metric that gives Swaziland equal weight with China. "Most of the area" would also be a plausible interpretation, but "most countries" isn't.
        jorvi 9y ago
        Its actually the most plausible. If you go for 'most people', the most spoken language isn't English, its Chinese. Yet ask people, and they will happily point towards English. If you go for 'most area' you again run into a problem, because Russia and Canada are totally out of whack with regards to population per square km. 'Most countries' is the happy middle ground.
  - deleted 9y ago
    [deleted]
kojeovo 9y ago
Also, the term coocoo/kookoo (however you wanna spell it..) typically has a negative connotation attached to it.
sumedh 9y ago
> If you want to communicate trust I would think hard about using a clown in marketing. The first thing displayed was the clown image, it took couple of seconds to load the text later. The first impression I got was this does not look like a serious site.
- sharemywin 9y ago
  Too funny I initially took this as "use a clown in marketing" to mean use some guy in marketing. I just figured as an IT guy you were being derogatory. I guess that says a lot about me.

by gorm 9y ago

nutanc 9y ago

Thanks for the detailed analysis. Will take this into consideration. Did not understand the point about taking care of the workers. Did you mean the employees? If so, then yeah, we have had almost zero attrition. There are people who have stuck with us for the past 8 years. So guess, they are well taken care of :) But how would I present that on the website? Any ideas? Thanks!

snowwrestler 9y ago

And carefully check grammar and spelling on your site. If you can't get that right on your homepage, I'm not going to trust that you're going to get the details right in the rest of your business. Some examples: - Each comma in a sentence should be followed by a space. - Each sentence should end with a period. - U.S. prices always have two-digit decimals. $19.90, not $19.9. - Use a comma to separate thousands. 30,000, not 30000. (No space after commas used to separate thousands.) These might seem nitpicky, but they make a big difference in establishing initial trust.

jorvi 9y ago
Most of the globe actually writes €/$19,99 and 30.000, if we're gonna be nitpicky.
- mkl 9y ago
  This doesn't seem to be true. India and China, as well as the USA and seemingly all Commonwealth countries, use "." for decimals. https://en.wikipedia.org/wiki/Decimal_mark https://en.wikipedia.org/wiki/Decimal_mark https://www.datacamp.com/community/tutorials/decimal-comma-or-decimal-point-a-googlevis-visualization#gs.VtRQFUw https://www.datacamp.com/community/tutorials/decimal-comma-o...
  - jorvi 9y ago
    Your link indicates that I'm right. Scroll down to the 'examples of use page', and you see that adding up the 'SI (French style)' plus the second box below that yields by far the most countries.
    - thaumasiotes 9y ago
      "Most of the globe" does not obviously mean the same thing as "most countries". "Most of the people" would be a much more plausible interpretation than a metric that gives Swaziland equal weight with China. "Most of the area" would also be a plausible interpretation, but "most countries" isn't.
      - jorvi 9y ago
        Its actually the most plausible. If you go for 'most people', the most spoken language isn't English, its Chinese. Yet ask people, and they will happily point towards English. If you go for 'most area' you again run into a problem, because Russia and Canada are totally out of whack with regards to population per square km. 'Most countries' is the happy middle ground.
- deleted 9y ago
  [deleted]

kojeovo 9y ago

Also, the term coocoo/kookoo (however you wanna spell it..) typically has a negative connotation attached to it.

sumedh 9y ago

> If you want to communicate trust I would think hard about using a clown in marketing. The first thing displayed was the clown image, it took couple of seconds to load the text later. The first impression I got was this does not look like a serious site.

sharemywin 9y ago
Too funny I initially took this as "use a clown in marketing" to mean use some guy in marketing. I just figured as an IT guy you were being derogatory. I guess that says a lot about me.