I think adblockers will lead to something worse: extremely in-depth data harvesting. When publishers can no longer make money on ads, they will turn to companie

I think adblockers will lead to something worse: extremely in-depth data harvesting. When publishers can no longer make money on ads, they will turn to companies offering them similar amounts of income ($1 per 1000 pageviews) for just placing a tracking pixel on the page. The pixel will just track absurd amounts of data, enough to justify the cost. My example is Ibotta [1]. You can your entire shopping receipt and they give you cash back for buying certain products. While these 'coupons' prompt you to buy a product, Ibotta's real profit comes from data harvesting. They create a profile that knows where you shop, what you buy, how often, how much you spend, where you live, etc. etc. This data can be sold to companies like P+G for marketing intelligence ('Who is actually buying our products, for how much, how often? etc') [1] https://ibotta.com/ https://ibotta.com/