3 ms·
GEICO isn't really a "low cost leader" (even if they are lower cost in many instances) - they are where they are because of marketing. Something you might want
by bdavisx 9y ago
GEICO isn't really a "low cost leader" (even if they are lower cost in many instances) - they are where they are because of marketing. Something you might want to remember if you're going to get into the SAAS business yourself.