3 ms·
This is really interesting. But it also means if you (GP) don't mind stepping on a few toes, you can turn this in your favor. Start attracting attention by wr
by thr0waway1239 9y ago
This is really interesting.
But it also means if you (GP) don't mind stepping on a few toes, you can turn this in your favor.
Start attracting attention by writing articles about
"What the big brand bloggers don't tell you about email marketing" and start showing some numbers on how much traffic a blog needs before the ConvertKits and the MailChimps start making economic sense.
"How to make $X by selling affiliate products" - with a link to each of these bloggers public income figures. And then you add a little message at the bottom that says "But for the beginner, my service is so much better because..."
If you think that the big name bloggers are genuinely the gatekeepers, you can actually use this to your advantage in your marketing.
Although having said that, you are probably not going to be attracting the best type of customers for a business. The more a customer pays, the more invested they become in their own success and indirectly into the success of whomever they do business with. That just seems to be how human nature works.
- dharmon 9y agoYeah, this is what I was thinking with the "rebel" approach. A problem is that every budding internet entrepreneur thinks they are going to have a list of 10,000 in 6 months and be selling a $10,000 course to hundreds of people in a year. (That Ramit Sethi makes so much money off his $10k course is testament to this) Most of them will never get to 1,000, and in the meantime, they're paying Aweber $20 / month. So it requires getting them to accept more reality than they may be comfortable with to use a cheaper service for now and then switch to a high-cost one with fancy drip campaign features later when they need it. I think it is far easier to sell big dreams for $20 / month than reality for $5 / month.