Every company do early adopter pricing, sometimes they announce it as such, sometimes they don't. I don't know if telling it is better, but at the beginning you

Every company do early adopter pricing, sometimes they announce it as such, sometimes they don't. I don't know if telling it is better, but at the beginning you really need to have some feedback about your product, and your first customers may have to put up with initial troubles, so this is fair. My opinion is that if the paiement is a one time fee, it doesn't matter, but if this is recurrent you should tell people before, otherwise you'll get a revolution when you increase the price like zendesk ...