Google had its own social network: Orkut. It was launched at the same time as Facebook and was initially much more popular. (Facebook membership was restricted

Google had its own social network: Orkut. It was launched at the same time as Facebook and was initially much more popular. (Facebook membership was restricted to a few US universities.) Google also produced a knock-off of Facebook -- Google Plus -- which is still going but ultimately failed. In both cases, Google got the technology wrong. However, getting the technology right is still no guarantee of success. There's more to it than that....