Yes. But only if... 1. You can still afford marketing. Products do not market themselves. For all you know that super expensive SaaS is spending only 10% of th

Yes. But only if... 1. You can still afford marketing. Products do not market themselves. For all you know that super expensive SaaS is spending only 10% of their money to run the tech and the other 90% is marketing. (intentionally going to the extreme other end) 2. You have TALKED TO CUSTOMERS and you know that price is a sticking point for them. - OR - You have another business and the savings on the monthly bill alone would pay for the R&D and running the product. In which case attracting other customers is just icing on the cake. Edit: Also, side recommendation. If all things considered equal the product is the equivalent. Don't sell it for rock bottom. You don't need to. Sell it for 25% (for example) lower than the competition. You don't need to be rock bottom you just need to come out slightly on top when the customer is doing their decision matrix. Not to mention physiologically if it is too cheap people wonder why and they think there must be something wrong with it. Which can get you less sales not more.