I would discourage it. Having rock-bottom pricing, you'll not be able to afford to market to the same customers as your higher priced competitors and it will ta

I would discourage it. Having rock-bottom pricing, you'll not be able to afford to market to the same customers as your higher priced competitors and it will take you a very long time to build your customer base. If you have other differentiating factors, that changes the equation but all things being equal, lower price isn't enough.