Case in Point: Mailerlite [1]. They started as one of the most affordable email marketing software. Even today, I think their pricing beats every other big name

Case in Point: Mailerlite [1]. They started as one of the most affordable email marketing software. Even today, I think their pricing beats every other big name out there. Today, I think they have grown to a decently successful bootstrapped business. I won't say "rock-bottom pricing" is the way to go unless existing solutions are exorbitant but I feel "pricing" is the easiest and safest differentiator. MessageBird doesn't need to create a complex go-to market strategy, they can simply say they are an affordable alternative to Twilio. Amplitude didn't have to pretend that they were better than Mixpanel, only cheaper, especially if you were utilising millions of events. I also asked this question to a VC who suggested that it can definitely work, notably if it's in commodity markets. If I software is specialised I don't think it makes sense to sell it cheap. But if it's a well-established solution that everyone uses than I don't think there it's bad idea. [1]: https://www.mailerlite.com/ https://www.mailerlite.com/