Well that's certainly an interesting example - that website uses the word "car" in every instance except the domain name. I think as a usage it's regarded as v

Well that's certainly an interesting example - that website uses the word "car" in every instance except the domain name. I think as a usage it's regarded as vaguely old fashioned and twee. For comparison here's https://www.mobiles.co.uk/ https://www.mobiles.co.uk/ - again, in every instance the noun is either "phone" or the fully qualified "mobile phone".