Think of ebay using it's $40m as a permanent ad placement for it's own products and services. It's not that far off in that context. Plus if it actually becom

Think of ebay using it's $40m as a permanent ad placement for it's own products and services. It's not that far off in that context. Plus if it actually becomes a real company and has value, then it's a big deal. $40m isn't too much money for a decent bet. $4 billion (a la Skype - uh, yeah)