The advantage of an iPhone/Android/WebOS app is the marketing that you gain if you're high in the rankings for your category. Also, having your app as a native

The advantage of an iPhone/Android/WebOS app is the marketing that you gain if you're high in the rankings for your category. Also, having your app as a native app on a user's phone give them more felt "ownership" of the app and the content. Generally native apps feel faster because you can speed up loading of pages through native controls and assets.