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I think it's considered transactional/relationship, so exempt from CAN-SPAM

by dqv 9y ago

fhood 9y ago
"Transactional or relationship content – which facilitates an already agreed-upon transaction or updates a customer about an ongoing transaction;" From ftc website. This doesn't seem to fall under that category. Edit: More from site. A. The primary purpose of an email is transactional or relationship if it consists only of content that: facilitates or confirms a commercial transaction that the recipient already has agreed to; gives warranty, recall, safety, or security information about a product or service; gives information about a change in terms or features or account balance information regarding a membership, subscription, account, loan or other ongoing commercial relationship; provides information about an employment relationship or employee benefits; or delivers goods or services as part of a transaction that the recipient already has agreed to.
- eli 9y ago
  If you're a member of Etsy, then you have an ongoing commercial relationship with the site and this is an update on that relationship. People also generally interpret "deliver goods or services as part of a transaction" pretty broadly especially if the user agreed to receive emails from you when they signed up.
  - justinclift 9y ago
    Because they had a change of staff member? Really... who cares, that doesn't give them an excuse to spam people about it.
benburleson 9y ago
That example definitely seems like marketing, or at least brand-building and not relevant to anything the recipient requested.
justinclift 9y ago
For me, his email came from "Etsy <emails@mail.etsy.com>" and the included reply-to was "Etsy <donotreply@etsy.com>". That's clearly an indication of literally no relationship, assuming you're meaning a two way one. If you're meaning a one way relationship though, then sure. ;) As a data point, I also immediately considered it spam and it futher reduced my (already fairly low) impression of Etsy.

I think it's considered transactional/relationship, so exempt from CAN-SPAM

by dqv 9y ago

I think it's considered transactional/relationship, so exempt from CAN-SPAM

"Transactional or relationship content – which facilitates an already agreed-upon transaction or updates a customer about an ongoing transaction;" From ftc website. This doesn't seem to fall under that category. Edit: More from site. A. The primary purpose of an email is transactional or relationship if it consists only of content that: facilitates or confirms a commercial transaction that the recipient already has agreed to; gives warranty, recall, safety, or security information about a product or service; gives information about a change in terms or features or account balance information regarding a membership, subscription, account, loan or other ongoing commercial relationship; provides information about an employment relationship or employee benefits; or delivers goods or services as part of a transaction that the recipient already has agreed to.

eli 9y ago
If you're a member of Etsy, then you have an ongoing commercial relationship with the site and this is an update on that relationship. People also generally interpret "deliver goods or services as part of a transaction" pretty broadly especially if the user agreed to receive emails from you when they signed up.
- justinclift 9y ago
  Because they had a change of staff member? Really... who cares, that doesn't give them an excuse to spam people about it.

benburleson 9y ago

That example definitely seems like marketing, or at least brand-building and not relevant to anything the recipient requested.

justinclift 9y ago

For me, his email came from "Etsy <emails@mail.etsy.com>" and the included reply-to was "Etsy <donotreply@etsy.com>". That's clearly an indication of literally no relationship, assuming you're meaning a two way one. If you're meaning a one way relationship though, then sure. ;) As a data point, I also immediately considered it spam and it futher reduced my (already fairly low) impression of Etsy.