It is neither because of the software not because of the hardware; it's because of the brand recognition, which is obviously higher for Apple than for Samsung o

It is neither because of the software not because of the hardware; it's because of the brand recognition, which is obviously higher for Apple than for Samsung or Nexus. It's the same for cars; I wouldn't be surprised if VW or Mercedes or even Toyota are able to keep more customers than Renault or Fiat, just because the "faithful Mercedes customer" is a thing that people talk about and the "faithful Renault customer" is not.