The other time to hold it is just before lunchtime. This has the dual benefit of encouraging people to be brief (hunger is a powerful motivator ;-) and breaking

The other time to hold it is just before lunchtime. This has the dual benefit of encouraging people to be brief (hunger is a powerful motivator ;-) and breaking at a time when people would have to break anyways. I also like holding it midday rather than the very start or end of the day because those times encourage staying late or coming in early to resolve an issue before standup. Lunchtime is also usually a time when everyone (apart from remote team members) is in the office no matter what schedule they keep.