"The Windows Surface Laptop is no threat to Apple because it doesn't run macOS. " Author didn't say that, he said MacOS was a unique product which made it a mo

"The Windows Surface Laptop is no threat to Apple because it doesn't run macOS. " Author didn't say that, he said MacOS was a unique product which made it a monopoly, it doesn't guarantee success or losing sales to semi-comparable substitutes. But let's look at it's current state. https://www.macrumors.com/2017/04/11/q1-2017-worldwide-mac-sales-up-amid-pc-decline/ https://www.macrumors.com/2017/04/11/q1-2017-worldwide-mac-s... 6.8% doesn't sound like a lot, but remember the Mac got as low as 2% twenty years ago. And Macs sell for an average of $1,200 while Windows PC average sales price is around $500. So Apple has about 16% of PC revenues (and the majority of PC profits). Apple is selling over $25B a year of Macs and growing revenues in an industry declining at 10% a year, Surface sales peaked at $3.5B and are now falling. Evidence is that Surface sales aren't a big threat to Apple because even an identical form factor isn't going to sway customers who want MacOS.