3 ms·

>Unsurprisingly, in stark contrast to the rest of the world, according to a report earlier this year only 50% of iPhone users who bought another phone in 2016 s

>Unsurprisingly, in stark contrast to the rest of the world, according to a report earlier this year only 50% of iPhone users who bought another phone in 2016 stayed with Apple: At first, I was confused by this graphic. Then I realized that the author is dramatically misinterpreting it: the graphic actually means that 66.85% of phones purchased in 2015 were made by Apple and 50% of phones purchased in 2016 were made by Apple. So we actually have literally no information about Apple's customer retention in China from that graphic at all. (Unless I'm really reading it wrong?) I wish journalism majors were required to take a stats class in college. Sigh...

guelo 9y ago
I don't think this guy is a journalism major. He's an MBA with experience working marketing and strategy at Apple, Microsoft and WordPress. He's probably had a stats class.
valuearb 9y ago
Somehow you didn't notice the graph added up to 250%, and you snark that the author needs to brush up on statistics? Please explain how 50 of 250 is actually 50% of everything. Especially when the author writes iPhone sales are only 9.6% of the chinese market.
- vanilla_nut 9y ago
  Good point. I guess I should have gotten a little more sleep last night... So I guess these ARE customer retention rates? Following his link brings me here: https://mp.weixin.qq.com/s?__biz=MjM5ODEyOTAyMA==&mid=2661906770&idx=2&sn=73662bbef300beda9237d30adaf374fa&chksm=bd92a5418ae52c57eb1c238a34b9f8a6418993d3384ec331758b4ae102351a4e04d2ed878336&mpshare=1&scene=1&srcid=0504Q1KjS8LTXMPois1oL3yP&key=c84baf55e7d27452d7d25e8d4216f3083fd387d19f1c1a67737c24d1dd9b45dae04bc0e728d03eada93643c901672625aa3e51158cc3bfff1934908b5c0229bee273701f7cf7b5d3c55a6dfefacb6747&ascene=0&uin=MTY1ODQwOTc0MA%3D%3D&devicetype=iMac+MacBookAir6%2C2+OSX+OSX+10.11.6+build(15G1421)&version=12020610&nettype=WIFI&fontScale=100&pass_ticket=txq8pNJOZPQCgr2USCGKoo4Q6ywoGnIyfwIIr0PTnlFp6hwHmmCF%2FvRWzEnCnVY2 https://mp.weixin.qq.com/s?__biz=MjM5ODEyOTAyMA==&mid=266190... (god, what a ridiculously lengthy URL). Looks like Apple only captured 33 and 25% of the market each year, respectively- not 66 and 50%, as I thought before. In which case I think the author should at least mention the fact that Apple's picking up a lot of their competitor's customers YoY as well- that's hardly a bad thing. Maybe the Chinese market simply has less brand loyalty.

guelo 9y ago

I don't think this guy is a journalism major. He's an MBA with experience working marketing and strategy at Apple, Microsoft and WordPress. He's probably had a stats class.

valuearb 9y ago

Somehow you didn't notice the graph added up to 250%, and you snark that the author needs to brush up on statistics? Please explain how 50 of 250 is actually 50% of everything. Especially when the author writes iPhone sales are only 9.6% of the chinese market.

vanilla_nut 9y ago
Good point. I guess I should have gotten a little more sleep last night... So I guess these ARE customer retention rates? Following his link brings me here: https://mp.weixin.qq.com/s?__biz=MjM5ODEyOTAyMA==&mid=2661906770&idx=2&sn=73662bbef300beda9237d30adaf374fa&chksm=bd92a5418ae52c57eb1c238a34b9f8a6418993d3384ec331758b4ae102351a4e04d2ed878336&mpshare=1&scene=1&srcid=0504Q1KjS8LTXMPois1oL3yP&key=c84baf55e7d27452d7d25e8d4216f3083fd387d19f1c1a67737c24d1dd9b45dae04bc0e728d03eada93643c901672625aa3e51158cc3bfff1934908b5c0229bee273701f7cf7b5d3c55a6dfefacb6747&ascene=0&uin=MTY1ODQwOTc0MA%3D%3D&devicetype=iMac+MacBookAir6%2C2+OSX+OSX+10.11.6+build(15G1421)&version=12020610&nettype=WIFI&fontScale=100&pass_ticket=txq8pNJOZPQCgr2USCGKoo4Q6ywoGnIyfwIIr0PTnlFp6hwHmmCF%2FvRWzEnCnVY2 https://mp.weixin.qq.com/s?__biz=MjM5ODEyOTAyMA==&mid=266190... (god, what a ridiculously lengthy URL). Looks like Apple only captured 33 and 25% of the market each year, respectively- not 66 and 50%, as I thought before. In which case I think the author should at least mention the fact that Apple's picking up a lot of their competitor's customers YoY as well- that's hardly a bad thing. Maybe the Chinese market simply has less brand loyalty.