In the US at least, most of the phone is paid for by monthly installments as part of the plan so a phone which might sell for nearly $1K elsewhere appears to co

In the US at least, most of the phone is paid for by monthly installments as part of the plan so a phone which might sell for nearly $1K elsewhere appears to cost only $200 here. That has helped Apple immensely. For my needs living in NYC with tall buildings, with need for good signal, voice quality, I use yearly iPhone upgrade on Verizon network. Verizon buys the $1K iPhone and I pay them back at less than $1.50 per day. iPhone platforms have greater security than Android based ones and that is important to me as well. The iPhone - Mac integration is great and minimizes complexity making my daily life easier. Also, where I live, there are many Apple stores including a 24/365 for service for a device which is essential for my work. I've had iPhones for 4.5 years and in that time period I've had to replace the phone 3 times for various reasons. Walking into the store for replacement is great. But other people use phones for different reasons and most don't have the same constraints that I have. Apparently WeChat in China makes the platform generic for most.