One thing Apple has totally messed up in the Chinese market is localization. When I read Apple advertisements or texts on macOS or iOS UI, I always feel it's so

One thing Apple has totally messed up in the Chinese market is localization. When I read Apple advertisements or texts on macOS or iOS UI, I always feel it's some foreigners who just learned to speak Chinese, yet trying to use Chinese in creative ways. They are totally understandable, but just that. I think this at least partially affects Apple's brand building in China.