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Differentiation also has a precise meaning in literature, and just feeling that software which comes free with Apple hardware is better than other software does
by anjc 9y ago
Differentiation also has a precise meaning in literature, and just feeling that software which comes free with Apple hardware is better than other software doesn't indicate product differentiation or a differentiation strategy. That's just personal preference.
I'm not saying that you don't/shouldn't genuinely and rightly prefer Apple software, I use Apple devices every day myself. That being said, I'd hazard a guess that you wouldn't use OSX on a Dell as your primary machine? Or iOS on a cheap Android if that were possible?
- valuearb 9y agoYea, you don't understand the definition of product differentiation or differentiation strategy, because iOS and MacOS are poster children for both. You also don't understand that MacOS isn't designed to be a commodity OS that runs on any hardware. It doesn't install with a huge database of video drivers for every possible PC out there. Running MacOS on generic hardware is problematic and not worthwhile, especially when the vast majority of Mac users can get good Mac hardware for less than a fraction of 1% of their billable rate.
- anjc 9y agoYeah, I understand exactly what the definitions of them are in detail, and somebody saying "It's differentiated because I like it better", which is what the person I replied to wrote, doesn't fit under the definitions. I never said that attributes of Apple's product lines can't be classed as 'differentiated'.