> ... but ultimately it costs $ to the company. I think "ultimately" is an interesting choice of word here, because spending the money is actually more of a be

> ... but ultimately it costs $ to the company. I think "ultimately" is an interesting choice of word here, because spending the money is actually more of a beginning than an end (which is why people do it). You're increasing individual engagement, generating social capital within your team, and creating opportunities to benefit from untapped creativity... all of which are valuable, potentially extremely valuable.