This jibes with my experience. Having a tasty drink and getting a light buzz (a beer or two) is still enjoyable/appealing when I'm high, but getting smashed isn

This jibes with my experience. Having a tasty drink and getting a light buzz (a beer or two) is still enjoyable/appealing when I'm high, but getting smashed isn't, least of all getting smashed on the beers mentioned in the article. And when fewer of your friends are ever looking to drink heavily, the old norm of "let's all get together and have 3 - 5 drinks" starts to go away. Add the fact that bars have become completely besides the point for meeting attractive people (Tinder) and new forms of highly immersive entertainment, and I'm surprised the trend isn't more dramatic.