Question, why use Optimizely for server side testing, you're going to pay a lot of money for something that has a ton of open source alternatives, and really is

Question, why use Optimizely for server side testing, you're going to pay a lot of money for something that has a ton of open source alternatives, and really isn't rocket science. Their client side stuff was revolutionary, marketing can run tests by themselves FTW. The grid in this article goes into that. On the server side, you're going to need to add triggers for goals etc in your development environment, just feels like shoehorning Optimizely in their non core competency is a mistake.