We reached out to everyone that ever did a review of a direct competitor within the last 4 years - we were very much last-to-market. About 10% actually did a r

We reached out to everyone that ever did a review of a direct competitor within the last 4 years - we were very much last-to-market. About 10% actually did a review of us on launch which gaves us a major boost. However, the ones that reviewed us a few months later are those with a long tail. Reach out to those that love good products. Even if they have a small audience, it all adds up in the end.